So, you can also use it to tap into that target market too. That said, it has also found favor among millennials and forms a huge part of their buyer journey. Sure, it still has a lot more female users, but if you keep in mind that women are still regarded as the main decision-makers when it comes to which household products to buy, it offers a lot of potential for this niche specifically.

In fact, according to Pinterest statistics, the social platform has the second most visits of any social media platform in the United States. Our partners cannot pay us to guarantee favorable reviews of their products or services.īoasting more than 445 million active users per month, Pinterest is fast becoming one of the most popular social media platforms. Our reviews are based on years of experience and countless hours of research. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer.

Pinterest marketing for ecommerce